Company:

Azu Bank

Is a fictional bank designed to help newcomers in Canada manage their finances and understand the country’s financial system. Our mission is to simplify banking and empower users with the knowledge they need to succeed.

Project:

Mobile App [In progress...]

The mobile app is designed to be simple, friendly, and educational, offering newcomers an easy way to understand and manage their finances in Canada. With intuitive features and helpful tips, it guides users through the banking system, empowering them to make confident financial decisions and adapt smoothly to their new life.

Outcome:

Visual Identity & Mobile App

Challenge

Newcomers to Canada often encounter confusion and uncertainty when navigating the country’s banking system. Understanding credit scores, account types, and managing daily expenses or long-term savings can be overwhelming, hindering a smooth adaptation.

Without guidance, many face challenges such as hidden fees, complex banking terminology, and unfamiliar financial practices, making the transition more difficult.

Objectives

Smooth Integration

Simplify the adaptation process by helping users navigate the financial landscape, avoiding common pitfalls like hidden fees and complex terms.

User Empowerment

Enable newcomers to confidently manage their finances by offering practical tools for budgeting, saving, and tracking expenses.

Financial Education

Participants should feel that the CEO is accessible and relatable, breaking down hierarchical barriers.

Setting the Mood

Friendly

Participants should feel that the CEO is accessible and relatable, breaking down hierarchical barriers.

Practical

Participants should feel that the CEO is accessible and relatable, breaking down hierarchical barriers.

Developing a Solution

Now, with the feelings and concepts defined, it is time to come up with a solution that closes the gap between challenge and final design.

Application

Finally, after making all the creative decisions and crafting the necessary graphic elements, it’s time to bring the project to life with its final applications.

Sources

Finally, after making all the creative decisions and crafting the necessary graphic elements, it’s time to bring the project to life with its final applications.