Hi, I'm Bruno Baron

Experienced designer proficient in Adobe Creative Suite, specializing in translating ideas into impactful visuals. Skilled in data-driven and user-centered design, ensuring strategic and engaging solutions.

core competencies:

work experience:

Web & Graphic Designer

Freelancer | Since Aug '22

Collaborate with marketing and creative teams to deliver high-quality, brand-aligned graphic design content across various channels (online, in-store, print). Key responsibilities include concept presentation, stakeholder engagement, and utilizing design research methods to inform creative decisions. This includes supporting the development of wireframes, A/B tests, and digital marketing assets while contributing to impactful brand storytelling through compelling visuals.

Web & Graphic Designer

LUMEN Academy | Jul ‘18 - Aug ’22

Developed cohesive internal materials, marketing assets, and presentations to strengthen Lumen Academy's brand presence. I created personalized training materials for global clients, including Microsoft, UPL, and Syngenta, ensuring clear, engaging, and visually compelling designs that aligned with learning objectives. My work spanned multiple formats, from digital training content to print-ready materials, while maintaining visual consistency and client branding. I collaborated closely with instructional designers, educators, and corporate teams to ensure effective and impactful learning experiences.

Web & Graphic Designer

Guia-se Americana | Sept ‘13 - Jul ’18

Delivered high-quality, brand-aligned graphic design content across various channels. This involved utilizing design research methods like user interviews and competitor analysis, creating wireframes and A/B tests (using tools like Google Analytics), and designing assets optimized for desktop, mobile, and social media. I employed Adobe Creative Suite (Photoshop, Illustrator, InDesign) to bring compelling visuals to life.

education:

Design Thinking Certificate

Echos | Nov ’21

SCRUM Fundamentals

SCRUMstudy | Jul ’19

Bachelor's degree in Psychology

UNISAL | 2020

DEC degree in Business Management

Colégio Bandeirantes | 2010

deep into my Principles

every drop of attention deserves to be valued
this is why each piece should be intended to be
Emotions are the heart and soul of any human experience
and it must to be at the center of any design process
We are living in an increasingly connected world
Organic thinking transcends a simple matter of choice
My projects: