Traveler's Sense

Client:

Lucival Júnior

A psychologist and traveler who embraced a nomadic lifestyle. He combines his expertises to help nomads navigate emotional challenges and create meaningful journeys.

Project:

Traveler's Sense | Community

A supportive space offering emotional tools and guidance to help nomads navigate challenges, build resilience, and create meaningful connections while embracing a life on the road.

Outcome:

Branding & Marketing Campaign

Challenge

Living a nomadic lifestyle brings emotional challenges beyond the thrill of exploration. Distance from family, cultural shifts, and constant uncertainty often lead to loneliness, anxiety, and a lack of emotional tools to handle change.

Despite recognizing these struggles, joining a support community can feel intimidating. Fear of vulnerability, skepticism about genuine connection in an online space, or doubts about whether the community will truly address their emotional needs often hold them back.

Visit the Landing Page

Objective

Support Emotions

Create a space that provides tools and guidance to navigate emotional challenges, fostering resilience and well-being.

Be Accessible

Ensure resources and support are practical, easy to apply, and readily available, no matter where participants are.

Empower Experiences

Foster confidence to embrace their adventure, turning challenges into growth opportunities.

Promote a Safe Space

Build a space of trust and openness, where sharing, connection, and personal growth happen without fear of judgment.

Setting the Mood

Embraced

Participants should feel welcomed, accepted, supported, and valued within the community.

Progress

Participants should experience emotional growth and more confidence in their journey.

Final Design

Now that the feelings and concepts are established, it’s time to develop a solution that bridges the gap between the identified challenges and the final design.

Golden tones helps to express success, exclusivity, and achievement.

Dark teal sapphire transmits trustworthiness, authority, and elegance.

family font

Montserrat

The outward projection symbolizes the ability to go beyond limits by shifting perspectives.

Using angular corners, geometric shapes, and gradients reinforces an image of sophistication and excellence.

Strategy is not the consequence of planning, but the opposite: it is its starting point.

Henry Mintzberg

The Strategy Compass

It was designed to guide participants through three core elements (the inner triangle: Mission, Vision, and Values), which expand into broader corporate strategy components: Purpose, Big Dream, and Culture.
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This tool simplifies the understanding and retention of key strategic concepts, providing a clear and structured framework for aligning personal and organizational goals.

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

Marcel Proust

The Strategist's Jewel

This tool represents the core competencies every great strategist must develop to sustain a competitive advantage.

These competencies encompass the ability to analyze the current landscape, inspire and lead teams, serve with purpose, and remain focused and committed to objectives and strategic planning.